Social Media 11-22
For the past several years, the adoption of social media platforms has increased significantly as academic libraries have emphasized the importance of finding new ways to promote collections and services. Recently, many libraries have embraced Historypin and Pinterest because of their specific focus on images. This article examines the impact of these platforms on digital libraries and explains how each affects the discovery and access of digital collections. © 2014 Copyright Taylor & Francis Group, LLC.
Historypin and Pinterest for Digital Collections: Measuring the Impact of Image-Based Social Tools on Discovery and Access
Historypin and Pinterest for Digital Collections
Journal of Library Administration
This work investigates social curating activities on the website Pinterest, and relates them to digital libraries. Pinterest is a social curation site that combines features such as sharing, liking, following and commenting with the information management characteristics of successful data curation. Effectively combining social media techniques and data curation practices will result in new ways of interacting with Web users, providing insight into the development of useful social media efforts by libraries, archives, and museums, as well as commercial organizations. © 2012 Michael Zarro and Catherine Hall.
Exploring social curation
Digital Heritage International Congress (DigitalHeritage), 2013
Cities and towns
cultural heritage institutions
photo sharing application
social mobile media
social networking (online)
visual media 311-314
Digital Heritage International Congress (DigitalHeritage), 2013
The frame of the study is the participatory culture of the cultural heritage institutions, social photography, and communication through social media. The analysis is based on case studies of Danish archives and museums using the photo sharing application Instagram for digital curating, outreach and communication. It will be discussed how the vision of the cultural heritage institutions of being a part of a participatory culture is performed and which possibilities the social mobile media offer the institutions. The conclusion shows that the relation between cultural heritage institution and user is not even - but the media offer a room for involvement, even it seems to be the institution not the audience that decides the arena in most cases.
Instagram as cultural heritage: User participation, historical documentation, and curating in Museums and archives through social media
Instagram as cultural heritage
IEEE Xplore Abstract Record
IEEE Xplore Full Text PDF
CHI '13 ISBN 978-1-4503-1899-0
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
New York, NY, USA
Museum of natural history
ACM Digital Library
The everyday use of smartphones with high quality built-in cameras has lead to an increase in museum visitors' use of these devices to document and share their museum experiences. In this paper, we investigate how one particular photo sharing application, Instagram, is used to communicate visitors' experiences while visiting a museum of natural history. Based on an analysis of 222 instagrams created in the museum, as well as 14 interviews with the visitors who created them, we unpack the compositional resources and concerns contributing to the creation of instagrams in this particular context. By re-categorizing and re-configuring the museum environment, instagrammers work to construct their own narratives from their visits. These findings are then used to discuss what emerging multimedia practices imply for the visitors' engagement with and documentation of museum exhibits. Drawing upon these practices, we discuss the connection between online social media dialogue and the museum site.
Instagram at the Museum: Communicating the Museum Experience Through Social Photo Sharing
Instagram at the Museum
ACM Full Text PDF
Social Media 267-283
Over the last years, Social Media (SM) have been emphasized as a means for nonprofit organizations to build and strengthen relations with a variety of stakeholders, although empirical studies have found a substantial delay in their adoption compared to profit-driven organizations. Less attention has been devoted to the cultural sector, wherein SM have been widely emphasized as a way to empower visitors. To this purpose, the paper presents a case study of a medium-sized non-profit cultural institution, the Museum of Natural History of Florence (MNH), which has engaged relatively early with SM. First, the role of different social networks within the museum’s communication activities is analysed through direct interviews. Moreover, the intensity of the museum’s interactions with its stakeholders on SM is measured. Finally, the nature of interactions with stakeholders on SM is identified through a qualitative contents analysis of the museum’s profiles on Facebook and Twitter. The empirical analysis allows to compare the theoretical potential of Social Media with their actual implementation in a real-life context, besides shedding light on the organizational challenges that medium-sized cultural institutions such as the MNH have to face when engaging with Social Media. © 2015, Springer-Verlag Berlin Heidelberg.
Museums and social media: the case of the Museum of Natural History of Florence
Museums and social media
International Review on Public and Nonprofit Marketing
Web 2.0 594-602
The results of a study on the development of a museum-2.0 or social museums and the communication between these organizations and their virtual visitors are presented. We based it on an analysis of the social media profiles of major museums and art centers in San Francisco, London and Madrid. Tracking and monitoring of these profiles was performed from December 2012 to December 2013. In this study, not only is it important how many followers or how many profiles are used in online media communication, but also the communication and curatorial strategies that these institutions apply. We explore the possible development of dialogue spaces, interaction, participation and creation that move toward the idea of a complete virtual and social museum. © 2014, El Profesional de la Informacion. All rights reserved.
Social museums: Social media profiles in Twitter and Facebook 2012-2013
Museos sociales. Perfiles museísticos en Twitter y Facebook 2012-2013
Profesional de la Informacion
Machine Learning Categorization
Proceedings - 10th International Conference on Signal-Image Technology and Internet-Based Systems, SITIS 2014
The goal of this paper is to analyze messages sent on the Twitter social network during the Museum Week event. This analysis relies on quantitative and qualitative studies, which were benchmarked with the Museum Week event. © 2014 IEEE.
The museum week event: Analyzing social network interactions in cultural fields
The museum week event
multi-way communication strategies
social media management
social media uses and evaluations in museums
The purpose of this study was to investigate how American museums are currently using social media. We assessed which social media sites are being used, to what purpose, and how this use is being evaluated. To determine which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums, and conducted nine in-depth interviews with professionals currently working with social media. Results indicate that American museum professionals believe becoming involved with social media is important. Museums are still mostly involved with one-way communication strategies using Facebook and Twitter to focus on event listing, reminders, and reaching larger or newer audiences by increasing the number of fans and promotional messaging. There is some evidence to suggest museums are trying to increase their use of social media for multi-way communication strategies. © 2012 Copyright Taylor and Francis Group, LLC.
Current social media uses and evaluations in American museums
Museum Management and Curatorship
Social Media 486-487
ACM International Conference Proceeding Series
Museums and cultural institutions have expended considerable effort for over decades to link their exhibits to the life experiences of their visitors. With the temporal and spatial constraints of a user's visit to a museum exhibition, it has been difficult to collect as much information as the museum would like to obtain from visitors. This paper argues that the quality and quantity of that collective information correlates to the means the museum adopts to gather information from its users. We hypothesize that providing a convenient way for users to share information and to use short messages from fast feedback mechanisms will increase the chances of getting users to contribute their own narratives. The paper explores a solution for achieving the goal of gathering users' personal narratives and experiences by collecting their short messages from diverse social media including Twitter and Facebook through mobile devices. © 2012 Authors.
Constructing narratives using fast feedback
Over the past decade, contemporary art has increasingly been shaped by concepts of participation, collaboration, social connectivity, performativity, and "relational" aspects. One could argue that art responded to contemporary culture, which is shaped by digital and other new technologies and the changes they have brought about. While art institutions and organizations now commonly use digital technologies in their infrastructure-"connecting" and distributing through their websites, Facebook pages, YouTube channels and Twitter tours-they still place emphasis on exhibiting more traditional art forms that reference technological culture rather than art that uses these technologies as a medium. The article discusses the historical roots of the complex relationship between new media and the mainstream art world, as well as museum exhibitions-media and traditional-that responded to technological culture.
New media in the mainstream
Los nuevos medios en el mainstream
© 2012 The Authors. British Journal of Educational Technology © 2012 BERA
September 1, 2012
Wiley Online Library
Key to introducing information and communication technologies in museums is to support meaning-making activity in encounters with artefacts. The study presented in this paper is exploratory in nature and investigates the use of social and mobile technologies in school field trips as a means of enhancing the visitor experience. It is anchored in sociocultural perspectives of learning as meaning making, with a focus on mediating artefacts in the development of understanding. The Museum of London was selected as the site of the study and the participants were a Year 9 History class (13–14 years old) in a secondary school in Milton Keynes. The paper considers evidence of meaning making from students’ online posts on Twitter (http://twitter.com) and activity on-site. Observational data, the visit's Twitter stream and post-visit interview data with the participants are presented and analysed. A mixed-method approach is employed to interpret the museum visit and examine young people's experience in the museum. Such an approach allows useful insights and shapes the understanding of how social and mobile technologies have an impact on the social dynamics of a school trip to a museum. Specifically, it explains the role of such tools in fostering the social interactions around museum artefacts and ultimately the process of shared construction of meaning making.
What is already known about this topic
* School field trips are an important means of introducing young people to museum collections and have long-term learning impact and influence perceptions.
* Learning in museums is conceptualised as the construction of meaning. Making meaning is a social practice—people engage with their environment and each other through “socially made and culturally specific resources, in ways that arise out of their interests” (Kress, ).
* Facilitating the visitors’ meaning-making process is key to introducing new technologies in museums (Kaptelinin, ).
* Use of mobile tools in museum facilitates inquiry activities such as exploration, information search, communication and experience documenting (Hsi, ).
* Many information technologies implemented in museum and field trips fail to meet the real needs of their users (Gammon & Burch, ) and may appear to isolate visitors and inhibit social interaction (vom Lehn & Heath, ).
What this paper adds
* Explores the use of social and mobile technologies at the interface of formal and informal contexts in K-12 education.
* Provides an example of “enforced” mobile usage (Rushby, ) with empirical evidence on how social and mobile technologies could be integrated in school field trips to museums.
* Focuses on a learning design that allows learners to switch between different contexts (offline/online; individual/social; formal/informal) and extend the social spaces in which learners interact with each other.
* Employs a mixed-method approach in analysing content generated online in a school visit to a museum.
* Contributes to a research agenda for mobile learning and particularly in designing and studying “seamless learning spaces”.
Implications for practice and/or policy
* The findings will contribute to museum education initiatives for effective use of social and mobile tools within school programmes.
* Indicates the potential of the “interconnected opinion space” and “archival space” in designing museum programmes for meaning making across contexts.
* Highlights the need to develop more effective pedagogic strategies that will anticipate and encourage the ways that young people use social and mobile technologies and at the same time minimise the tension between the contexts, the content and the mediation tools.
Museum learning via social and mobile technologies: (How) can online interactions enhance the visitor experience?
Museum learning via social and mobile technologies
British Journal of Educational Technology
Br J Educ Technol
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